Evolution Digital

Technical SEO that lets crawlers and AI actually read your site.

Technical issues act as invisible barriers, preventing search engines and AI crawlers from fully understanding and showcasing your site. Slow loading, broken links, indexing errors, missing structured data. Technical SEO is the foundation everything else stands on, and the first thing a language model hits when it tries to read you.

2 minutes · No sales call · Across Canada

  • Crawlability, indexing, speed and mobile, audited and fixed, not just reported.
  • Schema markup that gives machines a typed version of your business.
  • WordPress, Shopify and custom-built sites.
  • Critical issues fixed within weeks; the free report shows where they are.
AI visibility · share of answers28 Aug – 3 Sep 2026
43%#1 of 7 tracked. Next clinic: 26%.
  1. Tattoo Time Machine43%
  2. Total Wrapture26%
  3. Laser Away19%
  4. Victoria Park Medispa18%
  5. Bionic Tattoo Removal17%
  6. Ex Inked14%
  7. Undo Tattoo Wpg13%
ChatGPT · #1 for "best tattoo removal clinic in Winnipeg"Measured with Searchable
Live client dashboard, a Winnipeg tattoo removal clinic, measured with Searchable across ChatGPT, Claude, Gemini and Perplexity.

Is your website hidden from the machines that read it?

Most AI crawlers do not run JavaScript, do not wait for slow pages, and do not guess at unstructured prose. If a model cannot read the page, nothing on it can be cited.

Ranking

Being findable among ten options.

Position four still got a share of the clicks. There was always a next page, a next result, a second chance.

Being named

Being the option.

There is no position four in an answer. Either the model says your name or the customer never learns you exist.

Technical SEO is the substrate the other four depend on.

Never handled in isolation. Every retainer covers SEO, AEO, GEO, Technical SEO and Local SEO together, measured against the Visibility Ladder.

Answer Engine Optimization

Content structured so Google AI Overviews, featured snippets and voice assistants can lift a direct answer from your page.

AEO services

Generative Engine Optimization

Earning mentions and citations inside ChatGPT, Perplexity, Claude and Gemini answers: the sources they trust, saying your name.

GEO services

SEO

Content and authority work. Still where most clicks come from, and the foundation every AI model reads first.

SEO services

Technical SEO

Crawlability, speed, indexation and clean markup, so both crawlers and AI agents can actually read the site.

This page

Local SEO & Google Business Profile

Map pack, Google Business Profile and the "near me" answers, tied to the same entity so every signal points at one business.

Local SEO

Every business sits on one of four rungs.

Before you can fix AI visibility you have to know where you actually are. Most businesses assume they're invisible. Most are mentioned, through someone else's page, which is worse than it sounds.

  1. Rung 1 of 4

    Invisible

    The model doesn't know you exist. Ask for the best in your category and your name never comes up: not lower down, not at all.

  2. Rung 2 of 4

    Mentioned

    Your name appears, but on someone else's page. You're inside a competitor's "top 10" listicle: they own the citation and the framing, you own neither.

  3. Rung 3 of 4

    Cited

    Your own pages are the source. The model reads your site directly, so what it says about you is what you actually wrote.

  4. Rung 4 of 4

    Recommended

    The model names you first, unprompted. You're the answer rather than one of the options, and this is where the calls come from.

The free report tells you which rung you're on today. The retainer is the work of moving up one.

AI doesn't rank pages. It recognizes entities.

A language model isn't scanning ten blue links. It recalls what it already knows about the businesses in a category, then checks a few sources to confirm. Four signals decide whether you are in that set.

Entity clarity

One unambiguous business: name, category, services, service area, described the same way on your site, your Google Business Profile, and every directory. Ambiguity gets you skipped.

Corroboration

AI models trust what multiple independent sources agree on. Reviews, citations, press, industry listings and "best of" pages that name you are how a claim becomes a fact.

Structured data

Organization, LocalBusiness, Service, FAQ and Review schema give machines a clean, typed version of your business to read. No guessing from prose.

Answer-shaped content

Pages that answer the actual question in the first two sentences, with the specifics a model can quote: price ranges, timelines, areas served, what makes you different.

What technical SEO includes.

Comprehensive audits, ongoing optimization, and strategic reporting: identifying critical issues, implementing solutions, and continuously monitoring performance. The result is increased organic traffic, improved user experience, higher search engine trust, better conversion rates, and future-proofing for AI search.

Crawlability

Bots can access and read all important pages.

Indexability

Pages are added to the index.

Site speed

Fast pages for people, crawlers and AI agents.

Mobile-friendliness

Google's mobile-first standards.

Structured data

Schema markup for rich results and machine reading.

Website architecture

Clear navigation and organization.

Security and HTTPS

A ranking factor and trust signal.

Our technical SEO process: what to expect.

Six stages, starting with the free report.

  1. Step 1

    Initial technical audit

    Thorough examination of crawlability, indexability, speed, mobile performance, and other critical factors.

  2. Step 2

    Strategy development

    A prioritized action plan tailored to your business goals.

  3. Step 3

    Implementation and remediation

    Our team (or your developers, with our guidance) implements the changes.

  4. Step 4

    Monitoring and verification

    Continuous monitoring to ensure fixes remain effective.

  5. Step 5

    Performance reporting

    Regular, transparent reports.

  6. Step 6

    Ongoing optimization

    Continuous support to adapt to algorithm changes.

From unmentioned to #1 of seven.

When someone asked ChatGPT for the best tattoo removal clinic in their city, Tattoo Time Machine wasn't the answer. We rebuilt the entity, published answer-shaped service pages and earned corroborating citations. Today its AI visibility score is 51.3%, up 15.8% in seven days, with 43% share of voice against six named competitors, and ChatGPT names it first.

#1Of seven clinics
43%Share of voice
51.3%15.8% / 7 daysAI visibility

Case study · Laser tattoo removal · Winnipeg · Measured with Searchable, 28 Aug – 3 Sep 2026

Read the full case study
  1. Tattoo Time Machine43%
  2. Total Wrapture26%
  3. Laser Away19%
  4. Victoria Park Medispa18%
  5. Bionic Tattoo Removal17%
  6. Ex Inked14%
  7. Undo Tattoo Wpg13%

Technical SEO costs in Canada.

Technical SEO is scoped by topic with the other four disciplines. One price, one retainer.

AI Visibility Report

Free

A free assessment of how your business shows up across AI and traditional search, and where the technical gaps are

Get the report
3 Topics

$3,000/month

Technical SEO alongside SEO, AEO, GEO, and Local SEO for 3 tracked topics

Yearly agreement · monthly
5 Topics · most popular

$5,000/month

Same five disciplines scaled across 5 tracked topics

Yearly agreement · monthly
Custom Scope

$7,000+/month

Custom topic count for larger or more complex sites

Yearly agreement · monthly

No one-time buildout fees, no hourly billing, every tier under a yearly agreement. For the full picture, see the AI Search Optimization program.

What business owners ask us first.

Is SEO dead now with AI?

SEO is not dead with AI; it is evolving. A technically sound website helps AI algorithms better crawl, index, and comprehend your site.

How long does it take to see results from technical SEO?

Results from technical SEO often show as initial improvements within weeks for critical issues, with significant gains typically over 3-6 months.

What kind of websites benefit most from technical SEO?

All websites benefit from technical SEO, but especially large e-commerce sites, complex content platforms, and sites that have undergone migrations or redesigns.

Do you work with specific platforms like Shopify or WordPress?

Yes, we work with specific platforms including WordPress, Shopify, custom-built sites, and more.

What information do you need to start an audit?

To start a technical SEO audit we need access to Google Search Console, Google Analytics, and potentially your website's backend or CMS.

Will technical SEO interfere with my current marketing efforts?

Technical SEO will not interfere with your current marketing efforts. It enhances them, making content marketing, paid advertising, and UX initiatives more effective.

What's the difference between technical SEO and content SEO?

The difference between technical SEO and content SEO is that technical SEO is the "how" (structure, code, speed, crawlability) and content SEO is the "what" (quality, relevance, keyword optimization).

How do you measure success?

We measure technical SEO success with KPIs like improved organic traffic, higher keyword rankings, crawl budget efficiency, faster page load times, reduced Search Console errors, and conversion impact.

Find out what AI says about you right now.

We'll run your business through the questions your customers ask ChatGPT, Google and Perplexity, and send you a plain-English report of where you stand.

No spam. No obligation. Report delivered within 48 hours.