Answer Engine Optimization
Content structured so Google AI Overviews, featured snippets and voice assistants can lift a direct answer from your page.
AEO servicesLocal SEO and Google Business Profile for the “near me” answer.
Local search connects your business directly with customers who are ready to buy nearby, right when they're searching for what you offer. Increasingly they ask an AI assistant instead of a map. We handle every core local SEO service for you, as part of a retainer that also covers SEO, AEO, GEO and Technical SEO.
- Google Business Profile completed, optimized and kept consistent.
- Name, address and phone identical across every directory.
- Reviews, citations and local links that a model can corroborate.
- Priced by topic, not hourly. Free report first.
43%#1 of 7 tracked. Next clinic: 26%.
- Tattoo Time Machine43%
- Total Wrapture26%
- Laser Away19%
- Victoria Park Medispa18%
- Bionic Tattoo Removal17%
- Ex Inked14%
- Undo Tattoo Wpg13%
"Near me" used to mean the map pack. Now it means the answer.
Canadian consumers increasingly search for local products and services, and a growing share ask ChatGPT or Google AI who to call. Effective local SEO helps you stand out in your community, in the map pack and in the answer.
Being findable among ten options.
Position four still got a share of the clicks. There was always a next page, a next result, a second chance.
Being the option.
There is no position four in an answer. Either the model says your name or the customer never learns you exist.
Local SEO is one of five disciplines in every retainer.
We treat local SEO as one piece of a bigger picture, tracked against the Visibility Ladder as your business moves from Invisible to Mentioned to Cited to Recommended.
Generative Engine Optimization
Earning mentions and citations inside ChatGPT, Perplexity, Claude and Gemini answers: the sources they trust, saying your name.
GEO servicesSEO
Content and authority work. Still where most clicks come from, and the foundation every AI model reads first.
SEO servicesTechnical SEO
Crawlability, speed, indexation and clean markup, so both crawlers and AI agents can actually read the site.
Technical SEOLocal SEO & Google Business Profile
Map pack, Google Business Profile and the "near me" answers, tied to the same entity so every signal points at one business.
Every business sits on one of four rungs.
Before you can fix AI visibility you have to know where you actually are. Most businesses assume they're invisible. Most are mentioned, through someone else's page, which is worse than it sounds.
- Rung 1 of 4
Invisible
The model doesn't know you exist. Ask for the best in your category and your name never comes up: not lower down, not at all.
- Rung 2 of 4
Mentioned
Your name appears, but on someone else's page. You're inside a competitor's "top 10" listicle: they own the citation and the framing, you own neither.
- Rung 3 of 4
Cited
Your own pages are the source. The model reads your site directly, so what it says about you is what you actually wrote.
- Rung 4 of 4
Recommended
The model names you first, unprompted. You're the answer rather than one of the options, and this is where the calls come from.
The free report tells you which rung you're on today. The retainer is the work of moving up one.
AI doesn't rank pages. It recognizes entities.
A language model isn't scanning ten blue links. It recalls what it already knows about the businesses in a category, then checks a few sources to confirm. Four signals decide whether you are in that set.
Entity clarity
One unambiguous business: name, category, services, service area, described the same way on your site, your Google Business Profile, and every directory. Ambiguity gets you skipped.
Corroboration
AI models trust what multiple independent sources agree on. Reviews, citations, press, industry listings and "best of" pages that name you are how a claim becomes a fact.
Structured data
Organization, LocalBusiness, Service, FAQ and Review schema give machines a clean, typed version of your business to read. No guessing from prose.
Answer-shaped content
Pages that answer the actual question in the first two sentences, with the specifics a model can quote: price ranges, timelines, areas served, what makes you different.
What's included in our local SEO services.
Every one of these is included when you work with us, alongside the other four disciplines in your retainer. We adapt our local SEO strategies to work with AI, staying current with algorithm changes and new AI-driven features as part of every retainer.
Google Business Profile optimization
Completing every section, adding compelling descriptions and photos, ensuring structured data helps your business appear on Google Search and Maps.
Local keyword research and strategy
Identifying the local keywords your audience actually uses.
Citation building and NAP consistency
Keeping your Name, Address, and Phone consistent across directories.
Online reviews and reputation management
Managing customer feedback and reviews.
Local content creation and optimization
Website and blog content with local relevance.
Local link building strategies
Backlinks from authoritative local sources.
Technical SEO for local search
Fast loading, mobile-responsive, structured data — the same technical foundation covered in our dedicated Technical SEO service.
Your steps to a partnership.
Start with your free AI Visibility Report. From there, expect a thorough audit of your current online presence, followed by a clear roadmap and a retainer scoped to the number of topics your business needs.
The report
We audit your current local search presence and show you where you stand against competitors, in the map pack and in AI answers.
The roadmap
A clear plan and a retainer scoped around the topics that matter most to your business.
The work
Google Business Profile, citations, reviews, local content and links, with the technical foundation underneath.
The reporting
Regular, transparent reporting, open communication, and continuously refined strategies, with measurable improvements in your local search performance.
From unmentioned to #1 of seven.
When someone asked ChatGPT for the best tattoo removal clinic in their city, Tattoo Time Machine wasn't the answer. We rebuilt the entity, published answer-shaped service pages and earned corroborating citations. Today its AI visibility score is 51.3%, up 15.8% in seven days, with 43% share of voice against six named competitors, and ChatGPT names it first.
#1Of seven clinics
43%Share of voice
51.3%15.8% / 7 daysAI visibility
- Tattoo Time Machine43%
- Total Wrapture26%
- Laser Away19%
- Victoria Park Medispa18%
- Bionic Tattoo Removal17%
- Ex Inked14%
- Undo Tattoo Wpg13%
Local SEO costs and packages.
We price local SEO by the number of topics your business needs to own, not hourly rates or generic packages.
Free
A free assessment of how your business currently shows up in local and AI search, and where the gaps are
Get the report$3,000/month
Local SEO alongside SEO, AEO, GEO, and Technical SEO for 3 tracked topics
$5,000/month
Same five disciplines scaled across 5 tracked topics
$7,000+/month
Custom topic count for larger multi-location businesses
No one-time buildout fees, no hourly billing, every tier under a yearly agreement. For the full picture, see the AI Search Optimization program.
What business owners ask us first.
How much should I pay for local SEO?
How much you should pay for local SEO depends on the number of topics your business needs to own, not hourly rates or generic packages: our 3-topic plan is $3,000/month, the 5-topic plan $5,000/month, and custom scopes start from $7,000/month. Every tier includes all five disciplines with no one-time buildout fees.
Is SEO dead now with AI?
SEO is not dead with AI; it evolves. We use AI to improve your visibility, not to replace traditional SEO principles.
How do I get started with Evolution Digital Marketing?
To get started with Evolution Digital Marketing, request a free AI Visibility Report. We audit your current local search presence, show you where you stand against competitors, and scope a retainer around the topics that matter most.
How long does it take to see local SEO results?
Local SEO results usually show as initial improvements within 3-6 months; significant, sustained growth often takes 6-12 months or longer.
Do you manage our Google Business Profile for us?
Yes, we manage your Google Business Profile for you. Google Business Profile optimization is included in every retainer: completing every section, adding descriptions and photos, and ensuring structured data helps your business appear on Google Search and Maps.
What makes Evolution Digital Marketing different from other local SEO agencies?
What makes Evolution Digital Marketing different from other local SEO agencies is that we treat local SEO as one piece of a bigger AI visibility strategy covering SEO, AEO, GEO, and Technical SEO under a single retainer, priced transparently by topic and measured against real, verifiable results.
The other disciplines.
Local SEO works best as part of a complete AI visibility strategy.
Find out what AI says about you right now.
We'll run your business through the questions your customers ask ChatGPT, Google and Perplexity, and send you a plain-English report of where you stand.