I help businesses get found on Google and recommended by AI.
I'm Steve Erickson, founder of Evolution Digital Marketing, a Winnipeg agency serving local and regional businesses across Canada. I started learning SEO in 2012 while building my first ecommerce business, and I have worked in semantic SEO, entity optimization and programmatic content ever since.
Today that work extends into AI visibility: making sure that when someone asks ChatGPT, Perplexity or Google's AI Overviews who to trust, my clients are the answer.
Over a decade of watching search change shape.
The long version, briefly. Four dates that matter, and what each one changed about the work.
Started in SEO
Learning search while building my first ecommerce business: the kind of education you get from having your own revenue depend on it.
Founded Evolution
Winnipeg based from day one, working with local and regional businesses across Canada.
Semantic SEO and entities
The shift from keywords to entities: describing a business so a machine can resolve it to one thing, rather than chasing the phrase someone typed.
AI visibility
When answers started replacing results, the discipline I had been practising for a decade turned out to be the one that mattered.
An AI-first agency with people behind it.
Most of the execution here runs on AI systems we built ourselves: research, analysis, drafting, monitoring, the work that used to consume a team's week. That is not a slogan. It is why a small agency can hold a client's visibility across four platforms and notice the day it moves.
There are still people in this. A team working with us from around the world handles what judgement and craft demand, and I am on every account personally. The AI does the volume. The humans decide what is worth doing.
It also means the thing we sell is the thing we practise. We optimise our own visibility with the same systems, and we can show you the numbers.
Current, not cached.
The reason to hire us over another agency is not that we have been around longer. It is that we stay current on what is actually working in AI visibility, SEO and advertising right now, rather than running the playbook that worked three years ago and hoping.
Chiang Mai SEO Conference
Attended three times. The event where the people doing this work in the open actually talk.
Casey Keith
Most of my training in semantic and entity SEO traces back to his teaching.
Certifications
To supply before launch: the current list, pulled from LinkedIn.
Clutch & GoodFirms
Independently listed and reviewed on both.
Three numbers we can defend.
We would rather publish three we can evidence if you ask than a page of them we cannot. There is no revenue multiple on this page for exactly that reason.
Founded in Winnipeg, and still here, serving local and regional businesses across Canada.
AI platforms we measure on: ChatGPT, Claude, Gemini and Perplexity. Tracking one of them is not measurement.
External profiles we keep character-identical to the Google Business Profile, because that is how a model confirms one real business.
The same business, everywhere it is listed.
Consistency across profiles is not housekeeping. It is how a model confirms you are one real business rather than several half-matching records. We do this for clients. We do it for ourselves.
730 St Anne's Rd, Winnipeg, MB R2N 0A2 204-891-5373 · info@evolutiondigitalmarketing.caWhat we actually do.
Questions people ask before they hire us.
Where is Evolution Digital Marketing based, and who do you work with?
Evolution Digital Marketing is based in Winnipeg, Manitoba, and works with local and regional businesses across Canada. The agency was founded in 2013 by Steve Erickson, who has worked in search since 2012.
What makes Evolution Digital Marketing different from a traditional SEO agency?
What makes Evolution Digital Marketing different from a traditional SEO agency is what gets measured. A traditional agency reports on rankings and traffic. We measure whether AI models name your business at all, tracked across ChatGPT, Claude, Gemini and Perplexity against the questions your customers actually ask, and reported as a visibility score and a share of voice against named competitors.
How do you measure AI visibility?
AI visibility is measured by running your business through ChatGPT, Claude, Gemini and Perplexity against real customer questions, then recording whether you are named, who is named instead, and what is said about you. That produces a visibility score and a share of voice you can track over time rather than an estimate.
How long does it take to see results?
How long it takes to see results depends on where you start. Movement can be fast: Tattoo Time Machine went from unmentioned to named first, with AI visibility up 15.8% across seven days. Entity and citation work compounds over months, so we measure continuously rather than promising a date.
What does it cost to work with you?
Working with us is priced as a monthly retainer, and every tier covers all five disciplines of AI Search Optimization together under a yearly agreement — no hourly billing and no one-time buildout fees. The full pricing table is on the AI Search Optimization page, and the AI Visibility Report is free.
Find out what AI says about you right now.
We'll run your business through the questions your customers ask ChatGPT, Google and Perplexity, and send you a plain-English report of where you stand.