AI Search Optimization
One program, five disciplines that used to be sold separately. The full stack behind a business AI trusts enough to name, tracked across ChatGPT, Claude, Gemini and Perplexity.
Be the business AI recommends.
Evolution Digital Marketing is a Canadian AI visibility agency. We get clients named in ChatGPT and Perplexity answers. Customers now ask AI who to hire and get one answer naming two or three businesses. We make sure one of them is you.
Who's the best roofing company near me?
Based on reviews, recent coverage and local expertise, three companies stand out:
1Competitor A Roofing
2Competitor B Exteriors
3Competitor C Contracting
?Your business — not mentionedFix this
Would you like contact details for any of these?
Where your customers ask now
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Claude
- Google Maps
- YouTube
Search stopped giving ten links.
It started giving one answer.
Ranking on page one used to be the whole game. Now an AI reads the web, picks the businesses it trusts, and names two or three. Miss the list and the customer never sees you.
- Top 10 roofing companies in Winnipeg
- Roofers near me · reviews
- Best roofing Winnipeg · directory
- Roof repair Winnipeg · ads
- Anyone recommend a roofer? · forum
- …and five more
Ten blue links
Customers compared, clicked around, and you had a shot at position four.
- 1Competitor A Roofing
- 2Competitor B Exteriors
- 3Competitor C Contracting
One answer, three names
The AI does the comparing. It cites who it trusts and skips everyone else.
Make you citable.
Trusted, verified, recommended
We build the signals AI systems check before they put a name in an answer.
Everything that gets you found, trusted and chosen.
Start with one service or run the whole growth system. Each piece works alone; together they compound.
Local SEO & Google Business Profile
Own the map pack and the "near me" answers where you actually work.
Learn moreGoogle Ads & Lead Generation
Paid search, landing pages and call tracking that turn demand into booked jobs.
Get the free reportWeb Design
Fast, conversion-first sites built to be read by people and machines alike.
Get the free reportEvery business sits on one of four rungs.
The Visibility Ladder is how we place a business before any work starts. The free report tells you which rung you're on. The retainer is the work of moving up one.
- Rung 1 of 4
Invisible
AI models do not know your business exists.
- Rung 2 of 4
Mentioned
Your business name appears, but on someone else's page, meaning they own the citation and the framing.
- Rung 3 of 4
Cited
Your own pages are the source, so what the AI model says is what your business wrote.
- Rung 4 of 4
Recommended
The AI model names your business first, unprompted.
Four real businesses. Real AI answers that name them first.
Every answer below is a screenshot of what ChatGPT or Google AI said in September 2026, unedited. The line that names the client is quoted as text under each.
Named the best tattoo removal clinic in Winnipeg.
where is the best tattoo removal clinic in winnipeg
"Tattoo Time Machine Laser Clinic is arguably the best dedicated tattoo-removal clinic in Winnipeg."
ChatGPT
Named Winnipeg's fastest licensed cannabis delivery.
who has the fastest cannabis delivery in Winnipeg
"CANACity appears to offer Winnipeg's fastest licensed cannabis delivery, advertising delivery in 60 minutes or less."
ChatGPT
"My first choice would be Winnipeg PartyWorks."
which company should I rent a bouncy castle from for a school event in Winnipeg
"They're the strongest fit for a school event: operated since 1997, $5 million in liability insurance for staffed events, and testimonials from schools."
ChatGPTGoogle AI
"My first choice to tour would be Guiding Minds."
which is the best Montessori school for my child to attend around Winnipeg west
"My first choice to tour would be Guiding Minds Montessori in Headingley, especially for a child aged 18 months to six years living in west Winnipeg."
ChatGPT
Every client gets a visibility score. Here's where three stood at the latest measurement.
A score is the share of tracked questions where the client gets named at all. Measured with Searchable across ChatGPT, Claude, Gemini and Perplexity, 28 Aug – 3 Sep 2026.
51.3%15.8% / 7 days
#1 of seven clinics tracked — 43% share of voice against 26% for the next clinic.
57.3%75.2% / 7 days#1 in category, 54% share of voice against 25% for the next school
24.7%6.0% / 7 daysClimbing, tied for the top spot in a seven-mover category
4ChatGPT, Claude, Gemini, Perplexity. Tracking one of them and calling it AI visibility is how agencies report a number that does not move anything.
When AI names one business, that business gets the call.
No ad spend, no bidding, no page two. The customer asked a question and got your name. We build the signals that make that happen.
Your AI visibility specialist.
Steve Erickson is an AI visibility and SEO specialist and the founder of Evolution Digital Marketing. In search since 2012, he has spent over a decade in semantic SEO, entity optimization and programmatic content, starting while building his own ecommerce business, with his own revenue depending on it.
Today that work extends into AI visibility: making sure that when someone asks ChatGPT, Perplexity or Google's AI Overviews whom to trust, his clients are the answer. Based in Winnipeg, Manitoba, the agency serves local and regional businesses across Canada.
More on the About page.
Steve Erickson
AI Visibility & SEO Specialist · Founder, Evolution Digital Marketing
Evolution Digital Marketing is a Canadian AI visibility agency. We get clients named in ChatGPT and Perplexity answers.
2013Founded, Winnipeg
4 platformsChatGPT · Claude · Gemini · Perplexity
Across CanadaLocal and regional businesses
Sites built to be read by people and machines.
Web design is sold from this page for now. Every site ships entity-first: schema, clean structure, and answers written as answers.
A new site for a growing mover, built entity-first from day one.
Eco-friendly cleaning, positioned to win the local map pack.
A broker site built around one job: get people approved.
Neighbourhood-led search for a real estate brokerage.
Find out whether AI can actually read your site.
Get your free AI Visibility ReportBuilt for the businesses people ask AI to find.
Trades, clinics, brokers, schools, movers: categories where the customer asks "who should I hire near me" and takes the first name that comes back.
- Roofing
- Plumbing
- HVAC
- Electrical
- Landscaping
- Painting
- Construction
- Dental
- Legal
- Clinics
- Real estate
Local by design. We're in the same city as your customers.
Free consultations, fast responses, and a team that knows what a local buyer actually types, and asks, before they call.
Start free. Scale by topic.
Our engagement begins with a free AI Visibility Report, then continues as an ongoing monthly retainer scoped to how many topics we're tracking and winning for you. No one-time buildout fees.
Free
A full assessment of where your business stands on the Visibility Ladder today, and where the fastest wins are
Get the report$3,000/month
All five disciplines, 3 tracked topics, each covering multiple AI search queries
$5,000/month
All five disciplines, 5 tracked topics
$7,000+/month
All five disciplines, custom topic count for broader coverage
Every tier runs under a yearly agreement and covers all five disciplines: SEO, Answer Engine Optimization, Generative Engine Optimization, Technical SEO, and Local SEO. For a full pricing breakdown, see the AI Search Optimization service page.
What business owners ask us first.
What is AI visibility and why does it matter?
AI visibility is whether your business is recommended and cited by AI models like ChatGPT, Perplexity, and Google AI Overviews. It matters because a growing number of potential customers use these tools for recommendations, making AI visibility essential for being found and trusted.
How is AI visibility different from traditional SEO?
AI visibility is different from traditional SEO in what it optimizes for: while traditional SEO focuses on ranking high in search results for blue links, AI visibility specifically optimizes your content and online presence to be directly consumed, understood, and recommended by generative AI models and answer engines. It's about being the answer, not just a link.
What does an AI visibility agency actually do?
An AI visibility agency like Evolution Digital Marketing analyzes your current online presence, identifies how AI models perceive your business, and implements strategies (including SEO, AEO, GEO, Technical SEO, and Local SEO) to improve your chances of being cited and recommended by AI.
How much does an AI visibility audit cost?
An AI visibility audit from Evolution Digital Marketing costs nothing: the AI Visibility Report is free. Ongoing work is priced as a monthly retainer under a yearly agreement: $3,000/month for 3 tracked topics, $5,000/month for 5 topics, or a custom scope at $7,000+/month for broader coverage.
How long does it take to see results?
Results begin with the AI Visibility Report, which is delivered quickly and provides an immediate snapshot of your current standing on the Visibility Ladder. Movement up the ladder happens over the course of the ongoing monthly retainer engagement.
Do you work with businesses outside Winnipeg?
Yes, we work with businesses outside Winnipeg. While based in Winnipeg, Manitoba, Evolution Digital Marketing serves local and regional businesses across Canada.
What makes Evolution Digital Marketing different from other agencies?
What makes Evolution Digital Marketing different from other agencies is what gets measured. Most agencies report rankings and traffic. We report whether AI models name your business at all — tracked across ChatGPT, Claude, Gemini and Perplexity against the questions your customers actually ask, and scored as visibility and share of voice against named competitors. Every retainer covers all five disciplines together under one yearly agreement, with no one-time buildout fees.
Find out what AI says about you right now.
We'll run your business through the questions your customers ask ChatGPT, Google and Perplexity, and send you a plain-English report of where you stand.