Do Back Links Matter for Local SEO in 2025?

TL;DR – Quick Takeaways Do Back Links Matter for Local SEO in 2025? ✅ Yes, backlinks still dominate local SEO – 85% of top-ranking local businesses have 1,000+ unique domain backlinks ✅ Geographic relevance beats raw authority – One local chamber link outperforms 50 generic directories ✅ Quality over quantity always wins – Focus on … Read more

Do Citations Help Local SEO? The Complete 2025 Guide

Do Citations Help Local SEO? The Complete 2025 Guide

Yes. Citations dramatically boost local SEO. When your business information appears consistently across the web, search engines trust you more. Local SEO citations are online mentions of your business’s name, address, and phone number (NAP) that appear across the internet on directories, maps, and review sites. Customers find you easier. Your rankings climb higher. But … Read more

The Technical Foundation That Makes AI Overviews Inevitable

The Technical Foundation That Makes AI Overviews Inevitable

By Steve Erickson AI + SEO Consultant at Evolution Digital Marketing Part 4 of 5 in the AI Overviews Mastery Series Last updated: June 2025 Your content is perfect. Your formatting is flawless using the citation-ready framework from Part 3. Your AI Overview citations are… nowhere. The missing piece? Technical foundation. Without it, you’re invisible. … Read more

Why Is Local SEO Important for Businesses? Key Insights and Strategies

Why Is Local SEO Important for Businesses?

By Steve Erickson, AI + SEO Consultant at Evolution Digital Marketing 📋 Quick Navigation • Why Local SEO Matters • Key Business Benefits • Competitive Advantages • Cost-Effective Marketing • Driving Foot Traffic • Boosting Online Visibility • Reputation Management • Small Business Impact • Local Landing Pages Local SEO is crucial because 97% of … Read more

Content Formatting That Wins AI Citations (The AI-First Architecture Framework)

Content Formatting That Wins AI Citations (The AI-First Architecture Framework)

Part 3 of 5 in the AI Overviews Mastery Series Perfect questions without perfect answers get ignored. You’ve identified the right opportunities using our precision targeting framework from Part 2. You know which questions trigger AI Overviews. You understand commercial intent and competitive gaps. But Google’s AI doesn’t cite comprehensive content. It cites formatted content. … Read more

How to Identify AI Overview Opportunities (The Precision Question Research Framework)

How to Identify AI Overview Opportunities

By Steve Erickson, AI + SEO Consultant at Evolution Digital Marketing Part 2 of 5 in the AI Overviews Mastery Series Most AI strategies fail before the first word is written — because they chase the wrong questions. Google’s ‘search generative experience’ was the initial branding for its AI-powered search feature, which evolved into AI … Read more

Google’s AI Overviews: Why Your #1 Rankings Don’t Matter Anymore

Google's AI Overviews

By Steve Erickson, AI + SEO Consultant at Evolution Digital Marketing Last updated: June 2025 The SEO game changed overnight. Your #1 ranking? It’s worthless if your competitor dominates the AI Overview above you. While you celebrate your position, they capture the trust, the clicks, and the customers. Welcome to 2025, where visibility trumps rankings … Read more