Steve Erickson

Steve Erickson is a seasoned digital marketing consultant and the founder of Evolution Digital Marketing, a Winnipeg-based agency specializing in lead generation, SEO, and growth consulting. With over a decade of experience in the digital marketing space, Steve has developed a hybrid system that combines high-quality content creation, social media marketing, and AI-driven tools to drive traffic and conversions for clients across various industries. Steve's approach focuses on creating tailored digital campaigns that resonate with target audiences, ensuring higher conversion rates and increased sales. His commitment to innovation and results has earned Evolution Digital Marketing recognition as one of Winnipeg's top digital marketing firms

How to Identify AI Overview Opportunities (The Precision Question Research Framework)

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How to Identify AI Overview Opportunities

Part 2 of 5 in the AI Overviews Mastery Series Most AI strategies fail before the first word is written — because they chase the wrong questions. Google’s ‘search generative experience’ was the initial branding for its AI-powered search feature, which evolved into AI Overviews. Most businesses target everything. They optimize randomly. They waste months … Read more

Google’s AI Overviews: Why Your #1 Rankings Don’t Matter Anymore

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Google's AI Overviews

Last updated: June 2025 The SEO game changed overnight. Your #1 ranking? It’s worthless if your competitor dominates the AI Overview above you. While you celebrate your position, they capture the trust, the clicks, and the customers. Welcome to 2025, where visibility trumps rankings every single time. Google’s initial search generative experience was the precursor … Read more

Keyword planning and strategy go a long way.

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Map lying on wooden table

Keyword planning and strategy go a long way. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis enim eleifend lectus. Nullam dapibus netus feugiat curae curabitur curae fringilla porttitor quam iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia … Read more

How Local SEO Helps Grow Your Business

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Stay focused on your niche and local area. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis enim eleifend lectus. Nullam dapibus netus feugiat curae curabitur curae fringilla porttitor quam iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia … Read more

The Importance of a Solid Keyword Strategy

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post one

Keyword planning and strategy go a long way. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis enim eleifend lectus. Nullam dapibus netus feugiat curae curabitur curae fringilla porttitor quam iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia … Read more